17 Jul2025 219 View(s)
About the How to improve SEO in my Website?
How to improve SEO in my Website?
Improving SEO (Search Engine Optimization) on your website helps it rank higher on search engines like Google, so you get more free (organic) traffic. Here's a simple, actionable guide to get you started:
1. Do Keyword Research
Find the words your target audience is searching for.
Use tools like:
Google Keyword Planner
Ubersuggest
Ahrefs or SEMrush (advanced)
Focus on:
Long-tail keywords (e.g., “career counselling after 12th in Delhi”)
Questions people ask (e.g., “how to choose a career?”)
Tip: Choose one main keyword per page/post and related secondary keywords.
2. Optimize On-Page SEO
For each page or blog post:
| Element | What to Do |
|---|---|
| Title Tag | Include your main keyword near the start (e.g., Best Career Guidance for Students – Career Samrat) |
| Meta Description | Write a short summary (150–160 characters) that includes the keyword and encourages clicks |
| URL | Make it short and keyword-rich (e.g., /career-guidance-after-12th) |
| Headings (H1, H2, H3) | Use H1 for main title, and H2/H3 for subtopics. Include keywords where natural |
| Content | Write useful, original content with your keywords naturally included |
| Internal Links | Link to other related pages on your site |
| External Links | Link to credible sources (e.g., government career resources) |
| Images | Use descriptive alt text with keywords |
3. Make Your Website Mobile-Friendly
Over half of Google searches are on mobile.
Use Google’s Mobile-Friendly Test to check.
Ensure fast loading and easy navigation on phones.
4. Improve Website Speed
Slow sites rank lower. Use:
Google Page Speed Insights to test speed.
Compress images (use Tiny PNG or Web P format).
Use caching plugins (like WP Rocket or W3 Total Cache for WordPress).
Upgrade to better hosting if needed.
5. Build Backlinks (Off-Page SEO)
Links from other websites to yours improve authority.
Write guest posts on related websites.
Get listed in online directories (especially local ones).
Collaborate with bloggers, influencers, or educators.
Create shareable content (infographics, free guides).
6. Add New Content Regularly
Start a blog about topics your audience is searching (e.g., “Top Careers in 2025”).
Google favours fresh and helpful content.
Include FAQs with schema markup for better appearance in search.
7. Use Tools to Track SEO Performance
Google Search Console – to see how your site appears in search and fix errors.
Google Analytics – to track visits, sources, and behaviour.
Yoast SEO (if using WordPress) – to guide on-page SEO.